In a future (not too distant apparently), the walls will speak. In a certain sense, they already do (thanks to vertical printing). Only, within three years, the numbers of this phenomenon will grow exponentially. We’re not talking about strange futuristic technologies but about the trend of a sector in continuous growth and expansion, that of wall decor.
Vertical printing in UK
The data we have available (and upon which we have based the projections you are reading) are from the United States. But in this case, we can say with a hint of pride that Italy is not trailing behind. Indeed, things are also moving here at a certain pace. This is also thanks to the network of partners in vertical printing that we are creating from Milan throughout the country. A unique project in the European territory that is giving a big boost to the vertical printing market.
What future for vertical printing
According to American data, the wall decor market will continue to expand until it reaches nearly 12 billion by 2026. A certain acceleration has also been given by Covid, which has evidently prompted some companies to reassess their core business. Staying at home has necessitated a reconsideration of living spaces. And among the options, wall decor is one that offers the widest margin of customization.
But what do we mean when we talk about wall decor? Obviously, not just vertical printing. However, this represents an important slice of it, certainly the most innovative in many respects.
Are alternatives to wall printing valid solutions?
Are there cheaper solutions than wall printing and easier to apply with DIY? Definitely YES. But it depends a lot on the result you want to achieve in terms of precision, output, and durability. Think of the classic example of wall stickers. Wall stickers are easy to apply even for non-experts in the field, and certainly, by now, you can find templates from China online for just a few euros. However, the outcome is not always perfect, not to mention that they start to peel off after a while. After how long? It depends on the quality but also on the type of material the wall is made of. Vertical printing, on the other hand, does not have these problems. The machinery allows printing on any surface, both indoors and outdoors.
A similar discussion can be made regarding the comparison with wallpaper, which has made a comeback among vintage style lovers.
